Complete Marketing Shift

Client Case Study: Addition of Customer Loyalty Program

Customer Loyalty Program: After working with client for about 6 months, he was interested in adding a new layer of customer service in the form of a loyalty program and inquired as to how to integrate into new website. It took me about 2 weeks of research viewing various options of both virtual and tangible cards to settle on a particular loyalty program that would be a simple site integration as well. The platform I was most excited about was a word press plugin and virtually a plug in play with some minor customization. It was not entirely complete with features and functions but it suited simple needs for the short term. The company I was most impressed was Apps Mav who promoted themselves as a social media app and a website app. Turned out to be both. At first the Gratisfaction plugin was very rudimentary but it allowed us to set up "campaigns" targeted toward two types of customers, new and existing. And it offered up "incentives" in the way of points to earn discounts toward future check cashing services. Also during the beginning the app company was very open to some suggestions to improve the usability of the app which made my client quite happy. Many times when using apps, there some limitations either because you have to pay for the upgraded version or because end users discover that there are some key functions needed to complete a transaction. Apps Mav has been very responsive to improving the end user experience. My client first opted to go with the "free" version which was to manage a list of 100 and within the first 6 months opted to subscribe to the next level of <500. Now it has been about a year and my client is well over 1000 Loyal customers who are actively engaged in coming into his 3 locations and using only their cellphones to earn points toward discounts. My client rewards his customers each time they perform a check cashing transaction and the points are calculated and tabulated. His customers are able to see the accumulated values and as soon as they points are redeemed, they also see the redemption in their account. My client also is able to see "active" clients and their activity as well as track emails and even to which store a transaction has taken place. Training for his staff was minimal and in the last year, we have barely run across any bugs or issues that Apps Mav basically very quick to provide a solution. This was a highly successful implementation of a customer loyalty program that has proven to work.